Brand New From YOUR NAME
"New [THING] Reveals How To [GET RESULT]"
...Even if [FRUSTRATION]
YOUR NAME
From the desk of [YOUR NAME],
CITY, STATE.
Dear Friend,
If you want to get [RESULT], this will be the most important book you'll ever read. (Don't forget to put an image of you or the product in that section on the left.)
But first, address skepticism.
If they're going to be naturally skeptical, address it here.
Or you can delete this section.
I like to address it straight on by giving a damaging admission.
Like "this isn't for everyone and it's certainly not a magic pill. But if you ..."
You get the idea.
The rest of the text is just a placeholder.
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Then Talk About The Benefits!
This is dramatically different from anything you've ever read because it's [describe how it's different and better here].
(Hey don't forget to put an image of you or the product in that spot on the left.)
There's no fluff or filler. It immediately gets down to brass tacks, showing you exactly what to do, how to do it, and why.
Plus, it's easy to read.
At just XX pages, you can read it in XX time (for example "an afternoon").
And you'll immediately "get" the entire methodology I personally used to [DO THE COOL STUFF YOU TALK ABOUT IN THE BOOK.].
Here's just a fraction of what's inside and what it might mean for you:
(This next part is where you put your bullet points. The more you use, the better!)
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You'll get a crystal clear understanding of this on page 54.
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Another Big Benefit Goes Here!
That sub head is used to break up the page and let you talk about how cool your book is. Then you add even MORE bullet points below. Like so:
Plus you'll also discover …
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And ANOTHER Big Benefit!
Yes, you're still talking about specific things they'll learn from your book. This part refers to the big benefit in that sub-head above. (Then you tell them what page they can discover it on in parenthesis here. On page 23.)
Plus, I reveal (Yes, even MORE bullet points below!)...
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How billion dollar CEOs, politicians, and even cult leaders sed risus pretium quam vulputate dignissim suspendisse.
The fastest way to Massa sapien faucibus et molestie ac feugiat sed lectus vestibulum (Page 50.)
The REAL way to Sollicitudin nibh sit amet commodo nulla facilisi..
Forget what the "experts" say... Arcu risus quis varius quam quisque id. Faucibus purus in massa tempor nec feugiat nisl pretium fusce. Odio facilisis mauris sit amet massa vitae. Lectus arcu bibendum at varius vel pharetra vel turpis nunc.
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But it's just the tip of the iceberg because you're also getting …
Even More Knowledge!
This could refer to a bonus product.
Or it could refer to a specific topic you cover in your book ...one that's so important that it deserves it's own little section an sub-head.
Then you talk about the benefits of knowing THAT:
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Benefit 2: Mi bibendum neque egestas congue quisque
Then you summarize it here.
Just a few short sentences. Nothing fancy.
Write like you talk.
Instant (Or Fast) Gratification!
This is where you tell them they can download it instantly.
(Without having to wait for the mail to arrive).
Or you can tell them you have fast shipping.
We're basically leading up to the next part which is ...
Here's What To Do Next
The "cost" of this book is $X.XX, and you get it instantly as a PDF download. (Or however they get it.)
Why $X.XX?
This is where you talk about why it's so cheap ...or why it's more than what others charge.
The copy below is just a placeholder.
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There's No Catch
This is where you tell them there's no catch.
This isn't a bait and switch.
The book is good and there are no hidden charges.
The rest of this text is placeholder.
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Time Is Of The Essence.
This is where you encourage them to order now.
You can use scarcity (as long as it's real.)
You can also tell them that you'll probably raise the price (assuming you'd consider doing that.)
Or you can do what I like to do ...which is to explain that it costs you more in advertising than you actually make from the book ...so you might not keep it selling it at this price for long.
Then tell them that your hope is they like the book so much that they'll want to buy more stuff from you later. (Assuming all of that is true).
The rest of this text is placeholder:
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You Really ARE Getting This Book For $X.XX
But you need to order now.
Restate why they need to order right away.
Short sentences.
Then we'll add in ...
An Ironclad Guarantee!
This is where you put your guarantee.
Just a few short sentences.
This Is Truly A Limited Offer So Claim Your Copy
Now Before They're All Gone